ML15188A143
| ML15188A143 | |
| Person / Time | |
|---|---|
| Site: | Zion File:ZionSolutions icon.png |
| Issue date: | 09/30/2008 |
| From: | Lake County Stormwater Management Commission |
| To: | Office of Nuclear Material Safety and Safeguards |
| Shared Package | |
| ML15188A105 | List:
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| References | |
| ZS-2015-0084 | |
| Download: ML15188A143 (12) | |
Text
appendix I - information and education resources This appendix includes a general overall strategy for general public and a series of more specif cally targeted information, education, and public involvement to address messages for specif c audiences along the creek (e.g.,
watershed topics and issues, followed by a list of resources landowners, business owners, and municipalities.)
for conducting the education campaign.
- Identify and provide for the dif ferent needs of various audience groups. When interacting with a group, stress the dimensions of the project that apply most to them.
SIX STEPS TO INFORMATION AND For example, when interacting with homeowners, focus EDUCATION PROGRAM DEVELOPMENT on items such as rain gardens, lawn care, and restoration and management of riparian buffers. Develop a similar The USEPA Handbook for Developing W atershed Plans to menu of topics for each target audience.
Restore and Protect Our W aters recommends the following
- Coordinate the information and education strategy six-step approach for developing an information and with partner organizations to combine ef forts, achieve education program. The USEPA publication Getting in Step:
economies of scale, tap into each others networks, A Guide for Conducting W atershed Outreach Campaigns share costs, and ensure a consistent message.
describes each of these steps in detail.
- All materials and messages should promote the local watershed groups with contact information and how to
- 1. De f ne driving forces, goals and objectives.
get involved information.
- 2. Identify and analyze the target audiences.
- Work to correct perception problems, such as Kellogg
- 3. Create the messages for each audience, clearly Creek and Bull Creek being viewed as a drainage ditch articulating what actions they should take.
rather than as a community asset to be preserved,
- 4. Package the message to various audiences.
enhanced, and enjoyed.
- 5. Distribute the messages.
- Basic watershed science education (e.g., biology , the
- 6. Evaluate the Information and Education program.
water cycle, stream ecology) may be needed when the audience has little knowledge about the creek or watershed.
GUIDANCE FOR INFORMATION AND
- Be sure to inform your audience about actions they can EDUCATION PLAN IMPLEMENTATION take to help address watershed problems and issues.
- Post your message in public places such as libraries The following are general ideas for implementing and village halls.
the Information and Education Plan. More detailed recommendations for addressing speci f c Dead River Direct Mailing and Outreach watershed issues are included in Table 5.16.
- Materials targeted to landowners and businesses along the creek should be designed to help them understand General Guidance riparian systems, streambanks, and buf fers, and how
- Use words that the general public can understand and to manage land and riparian areas appropriately.
speak to their existing values and priorities.
- Individual quick-read issue fact sheets on watershed
- Keep messages simple and straightforward, with only issues can be periodically sent to municipal of f cials two or three take-home points at a time, use graphics as well as other leaders and decision-makers who and photos to illustrate the message, and repeat it have limited time for reading and absorbing important frequently. information.
- Emphasize the connections between the message,
- One-on-one outreach on watershed issues and storms, the stream, Lake Michigan, land management, improvement ef forts, especially to municipal of f cials and the urban landscape and streets. and other local decision makers.
- Develop multiple messages: one broad message for the
- Survey (email, mail, telephone) of stakeholders to I-1 T H E D E A D R I V E R l W AT E R S H E D - B A S E D P L A N
appendix I - information and education resources assess current state of education. representatives.
- Design a set of BMP manuals for your various target
- Develop on-going media relations procedures.
audiences: residents, streamside landowners, business, municipalities, schools, and industries. Technical Workshops and Conferences
- Create and disseminate a guide for responsible
- Coordinate hands-on educational workshops stormwater management in the watershed, such as a highlighting priority watershed issues and restoration pamphlet for landowners that describes simple, small- objectives.
scale practices.
- Organize and fund a series of technical workshops targeted towards separate stakeholder groups, Media and Marketing Campaign e.g., government of f cials, developers, professional
- If not already in place, install watershed road signs at consultants like engineers and landscape architects, stream crossings: You are entering the Kellogg Creek lawn care companies, and private citizens, particularly Watershed. Please help protect our stream. riparian landowners. The workshops should educate
- To respond to public inquiries prompted by media each group as to what the current problems are in coverage, prepare a brochure for mailing that describes the watershed, what caused the problems, and what local watershed organizations to those interested. actions each target group can take to facilitate a
- Develop a website, email list, list serve, or weblog to solution. These technical workshops may be sponsored publicize watershed ef forts, events, basic watershed by organizations such as CMAP , Illinois W ater information, resources, and useful links. Environment Association (IWEA), IEP A, American
- Create and implement a public relations and marketing Public Works Association (APWA), the Illinois Society campaign to include advertisements and outreach via of Professional Engineers (ISPE), and others.
local newspapers, village newsletters, homeowner
- General and technical workshops, open houses, and association newsletters, community meetings, and presentations targeting municipal leaders, engineers, local watershed organization newsletters. public works of f cials, planners, and others to teach
- Create a media kit and identify media outlets (radio, basics of water quality and watershed management.
TV, newspaper), using the IDNR list of contacts as a
- Hold stormwater open houses for professionals, starting point. engineers, consultants, and planners to share
- Create general watershed and water quality education knowledge and techniques.
materials such as a watershed slide show and enlist volunteers to present the program at community Manuals and Technical Resources meetings and events.
- Encourage watershed communities to pursue technical
- Distribute and post watershed map/poster/brochures assistance to incorporate development guidelines and that include pollution control strategies, watershed standards into comprehensive plans as well as zoning principles, and interesting facts about the watershed. and subdivision code to encourage development in
- Develop a traveling exhibit and hands-on educational the watershed that is compatible with the goals and workshops focused on restoration activities. objectives of this plan.
- Use paid advertising (direct mail, newspaper ads, cable
- Identify funding and sources of project support and or local access TV commercials) targeted to streamside distribute a database of grantors, grant programs, and landowners and residents. grant writing workshops to potential implementers in
- Send e-mail alerts to municipalities regarding water- the watershed. Distribute list of grantors for watershed related conferences, information, and strategies. restoration projects.
- Contribute articles to local periodicals and publications.
- Provide annual grant writing workshops to target
- Determine appropriate elements of a media packet, audiences.
including a map of the watershed.
- Coordinate an entertaining outdoor event for media T H E D E A D R I V E R l W AT E R S H E D - B A S E D P L A N I-2
Public Involvement, Stewardship, and Community School Based Education Events
- Create a hands-on watershed curriculum, including
- Encourage development of sub-basin leaders and watershed ecology and non-point source pollution groups to promote watershed education, volunteer, and training for teachers, f eld trips, chemical test kits, nets, stewardship opportunities. Encourage involvement of sampling equipment, and wildlife identi f cation books.
or leadership by municipalities in these new groups. The Soil and W ater Conservation Districts may help
- Emphasize direct involvement opportunities such as sponsor these.
stream clean-up events, watershed bus tours, river
- Hold workshops for teachers and an annual student walks, restoration projects, and hands-on learning congress.
events. Hold special events for public of f cials and
- Develop and disseminate a list of watershed education staff. resources for use in K-12 classrooms to educators.
- Create a self-guided tour of the watershed highlighting
- Maintain a group of trained student and teacher scenic spots, natural areas, wetlands, trails, and volunteers and create service learning opportunities areas of concern such as streambank erosion sites, such as clean ups and monitoring for 1000 students stormwater outfalls, and urban runoff sites. annually.
- Develop a recognition program for watershed
- Create and maintain a school network web site and improvement ef forts of industry , business, schools, water quality database.
citizens, elected of f cials, and environmental groups implementing watershed improvement projects. Hold Demonstration Projects an annual award ceremony and publish a directory of
- Restoration projects.
outstanding watershed management projects.
- Demonstration projects such as parking lot bio f lters,
- Develop a storm drain stenciling or button campaign. residential rain gardens, stream restoration/stabilization.
Distribute door hangers to explain storm drain stenciling Capital projects are typically expensive, but they can efforts. provide both direct, physical improvement as well as
- Develop an Adopt a Stream program whereby an public education.
individual or group accepts responsibility for managing a specif c stream reach.
- Arrange site visits and install interpretive signs at BMP INFORMATION AND EDUCATION MESSAGE installation sites.
FORMATS AND DELIVERY MECHANISMS
- Establish a hotline or noti f cation system to report f y dumping or illicit sanitary sewer connections.
- Electronic media: radio public service announcements,
- Engage the public in stream corridor restoration TV advertisements, or video programs on the local programs to help clean up the stream, restore and access cable channel.
manage the riparian corridor , and control invasive
- Printed materials (newsletters, brochures, f yers, species.
posters, displays, billboards) distributed through direct
- Engage the public in wetland restoration programs mail or posted in public spaces.
to help control invasive species and plant wetland
- Press releases, news articles, and advertisements in species.
local papers.
- Establish or tap into an existing volunteer stream
- Watershed events and activities (tours, fairs and monitoring program such as RiverWatch.
festivals, f eld trips, open houses, restoration outings,
- Hold stakeholder meetings to inform the public about stream clean-ups, and storm drain stenciling) watershed conditions and activities and as a forum for
- Presentations (workshops, conferences, group public discourse.
meetings, public hearings and meetings)
- Watershed interpretive and educational signs.
I-3 T H E D E A D R I V E R l W AT E R S H E D - B A S E D P L A N
appendix I - information and education resources
- Demonstration projects. make the facilitation of watershed planning and management
- Individual contact (door-to-door, telephone). as easy as possible. Many exercises, transparencies, forms,
- Watershed organization website with links to related checklists, and other sources of information and examples sites. are included throughout the text. To obtain a copy of this
- Giveaways (bumper stickers, t-shirts, stickers, cof fee handbook, contact Conservation Technology Information mugs) Center, 1220 Potter Drive, Room 170, W est Lafayette, IN 47906-1383. Phone: (765) 494-9555. www.ctic.purdue.edu.
The Center for W atershed Protection at www .cmp.org WATERSHED INFORMATION AND provides numerous resources for watershed education and EDUCATION RESOURCES outreach including case studies, training opportunities, and model ordinances.
The following resources include ef fective outreach messages, delivery techniques, watershed management Chesapeake Bay Community Action Guide: A Step-planning, media relations, and strategies to assist with by-Step Guide to Improving the Environment in Your developing an outreach campaign. Some entries include Neighborhood. This guide, which is applicable beyond EPA or other resource identi f cation numbers for ordering the Chesapeake Bay , includes information on storm drain purposes; others are downloadable and customizable for stenciling, stream cleanups, re-forestation and tree care, your watershed.
and more. Contact Metropolitan W ashington Council of Governments at (202) 962-3256 or visit www.mwcog.org.
After the Storm Brochure. Provides a broad overview of stormwater pollution, including runof f from residential and The Clean W ater Act: An Owner s Manual. This small commercial properties, farms, construction sites, automotive booklet explains crucial sections of the Clean W ater Act, facilities, forestry operations, and others. May be customized.
points out how to get involved in regulatory decisions, and This brochure is also available in Spanish. EP A 833-B tells the stories of others who have done so. Contact River 002. The After the Storm video is now available on DVD.
Network at (800) 423-6747 or www.rivernetwork.org.
EPA 840-C-06-001.
Clean W ater in Your W atershed: A Citizens Guide to Around the Home and On the Road. This 32-page Watershed Protection. Using Enviroscape watershed publication is full of useful tips on pesticides, household education models, children and adults learn by applying chemicals, erosion, water conservation, and more. The chemicals (drink mix) and loose soil (cocoa) throughout a guide is intended to educate people about their role in the typical community and then making it rain to immediately Chesapeake Bay ecosystem, but its also useful beyond the see the water pollution these activities could cause. Contact northeast coast. Copies are available from Alliance for the Enviroscape, c/o JT&A, Inc., 14524-F Lee Road, Chantilly , VA Chesapeake Bay, 6600 York Road, Suite 100, Baltimore, MD 20151. Phone: (703) 631-8810; learn@enviroscapes.com.
21212. Phone: (410) 377-6270; www.acb-online.org.
Cleaning Up Polluted Runoff with the Clean Water State Bookmark: 10 Things That You Can Do to Prevent Revolving Fund. This fact sheet provides an overview on Stormwater Runoff Pollution. This handy bookmark f nancing runoff-related projects with the Clean Water State lists 10 simple things anyone can do to prevent stormwater Revolving Fund (CWSRF). It explains how the SRFs work pollution and is a good promotional item. EP A 841-H and provides some brief examples of the kinds of projects 003 that have been funded by dif ferent states. EP A 832-F 004 Bridge Builder: A Guide for W atershed Partnerships (Facilitators Handbook). The purpose of this handbook is to T H E D E A D R I V E R l W AT E R S H E D - B A S E D P L A N I-4
Community Culture and the Environment: A Guide to Available from the Huron River Watershed Council (HRWC),
Understanding a Sense of Place. Produced by EPA, this 1100 North Main Street, Suite 210, Ann Arbor, MI 48104.
guide provides a process and set of tools for de f ning and Phone: (313) 769-5123.
understanding the social and cultural aspects of community-based environmental protection. Contact the National Directory of Funding Sources for Grassroots River Service Center for Environmental Publications at (800) 490- and W atershed Conservation Groups 2001-2002 . The 9198 or e-mail ncepimal@one.net and ask for publication directory pro f les foundations, corporations, state and number EPA 942-B-01-003. federal agencies, and nonprof ts that support small, nonprof t The Conservation Foundation (www . watershed groups, as well as a few sources that support theconservationfoundation.org) is a local organization that tribes. It includes contact information, grant sizes, and a brief provides education and outreach materials for watershed description of each source s particular interests. Contact groups and other conservation organizations. River Network at (800) 423-6747 or www.rivernetwort.org.
Conservation Partnerships Field Guide. This f eld guide Door Hanger: Stormwater Pollution Found in Your to public-private partnering for natural resource conservation Area! Provides a friendly reminder to keep trash, is designed to help both the novice and the experienced chemicals, and other pollutants out of storm drains. For practitioner successfully use partnerships as equitable, use by stormwater inspectors and other local of f cials, in effective, and eff cient means of achieving results. It includes conjunction with illicit discharge elimination systems. May an overview of projects and partnerships. The f eld guide is be customized. Go to epa.gov/nps/toolbox/products.htm to available from the U.S. Fish and Wildlife Service, Of f ce of download the f le. Printed copies are no longer available Training and Education, 4401 North Fairfax Drive, Arlington, from EPA. EPA 833-F-03-002.
VA 22203, or call (703) 358-1711.
Culvert Action: How to Interest Your Local Media in Environmental Partnerships: A Field Guide for Nonprof t Polluted Runoff Issues. This manual is intended to provide Organizations and Community Interests. This guide assistance to anyone seeking to educate the public about introduces partnerships and explains what makes them polluted runof f through newspapers, radio, and television. successful and how to make them grow . Its available from Its available from the Lindsay Museum, 1931 First Avenue, the Management Institute for Environment and Business Walnut Creek, CA 94596. Phone: (510) 935-1978. at (202) 833-6556, or call The Dryden Press at (800) 782-4479.
Designing an Effective Communication Program: A Blueprint for Success.This handbook will guide you through Funding Decentralized W astewater Systems Using the crucial steps involved in designing an environmental the Clean W ater State Revolving Fund . This fact sheet communication program. From designing your program to describes options for using the Clean Water State Revolving increasing the ef fectiveness of communication materials, Fund to f nance installation, repair, and upgrading of septic this guide has it all. It s available through the University of systems. EPA 832-F-03-003 Michigan, School of Natural Resources and Environment, Ann Arbor, MI 48109, at (734) 764-1817. The Getting in Step outreach series includes a guidebook, video, workshops, training module, and stakeholder guide Developing a Communications Plan: A Roadmap to and is produced by the USEP A. The program website Success. This guide provides a roadmap for developing (www.epa.gov/owow/nps/toolbox/guide) hosts a variety of a communications plan. Readers can learn valuable products and materials, some of which are downloadable processes, such as prioritization exercises and feasibility and customizable. It includes Getting in Step: Engaging screens, as well as how to manage the challenges of building and Involving Stakeholders in Your W atershed a an effective consumer education plan from the ground up. guidebook providing the tools needed to ef fectively engage I-5 T H E D E A D R I V E R l W AT E R S H E D - B A S E D P L A N
appendix I - information and education resources stakeholders to restore and maintain healthy watersheds and more. Files are available to print using a professional through community support and cooperative action.Also see printer. Printed copies are no longer available from EP A.
www.epa.gov/owow/watershed/outreach/documents. EPA 833-F-04-002.
Getting The Word Out in the Fight to Save the Earth.This How to Create a Storm W ater Pollution Prevention book includes hundreds of practical and proven examples Campaign. This manual is for neighborhoods, community of how to ef fectively communicate your environmental groups, governments, and others that want to protect and message. It explains how any nonpro f t group can expand improve water quality. It was produced by the Environmental and activate its membership, inf uence government off cials, Health Coalition, which has created many community-mobilize the news media, and shape public policy in thef ght based programs that have served as models throughout the to save communities, regional ecosystems, and the earth. country. For more information, contact Environmental Health Available through the Johns Hopkins University Press, Coalition, 1717 Kettner , Suite 100, San Diego, CA 92101, Baltimore, MD 21218. (619) 235-0281.
Global Rivers Environmental Education Network How to Save a River:A Handbook for CitizenAction. This (GREEN) at www.green.org/resources/ includes general and handbook presents the wisdom gained from years of river technical resources for watershed information and education protection campaigns across the United States. It covers programs. the general principles of action, including getting organized, planning a campaign, building public support, and putting a The Green Room: Media W riting for Environmentalists. plan into action. Contact River Network at (800) 423-6747 or The Green Room will show you how to get media coverage, www.rivernetwork.org.
how to implement a media campaign, and the importance of the campaign. The site will take you through each step The Illinois W atershed Management Clearinghouse from drafting press releases and hosting media events to at www .watershed.uiuc.edu provides assistance for developing a long-term communications strategy. Visit www. individuals seeking to form a watershed group and for more green-room.org for more information. experienced groups that need to research a specif c topic in detail. The References and Resources page provides links Hands-on Social Marketing: A Step-by-Step Guide. This and descriptions to other websites and online tools related guide explains the concepts behind social marketing theory to watershed planning.
and provides handy case studies and other resources.
Contact Sage Publications by e-mail at order@sagepub. Innovative Use of Clean W ater State Revolving Funds com or visit www.socialmarketing.com. for Nonpoint Source Pollution. This fact sheet explains the creative approaches many states have taken to fund How Do I Get Stormwater Permit Coverage for My nonpoint source runof f projects using the Clean W ater Construction Site? A Construction Site Operator s Guide State Revolving Fund. Innovative uses include using linked to EPAs Stormwater Permit Program. Provides construction deposit and pass-through loans. EPA 832-F-02-004.
companies with a brief overview of EP As Construction General Permit (CGP) and its requirements. It is being sent Know Your Watershed: Watershed Management Starter to construction companies to inform them of the need to Kit. Want to start a watershed management partnership obtain permit coverage for sites disturbing one acre or more. for your local watershed? This complete kit includes f ve The brochure contains a summary of the major provisions guides ( Getting to Know Your W atershed, Building Local of the CGP , including areas of coverage, using EP As Partnerships, Putting Together a W atershed Management new electronic notice of intent system for obtaining permit Plan, Managing Conf ict, and Leading and Communicating),
coverage, developing a stormwater pollution prevention plan, a 13-minute video ( Partnerships for W atersheds), 10 T H E D E A D R I V E R l W AT E R S H E D - B A S E D P L A N I-6
companion brochures, and an application to the National for organizing your own festival. Use Making W aves to Watershed Network. In other words, it includes everything plan an event in your school, county , or state. The water you need to get started. It s available from Conservation festival concept has been an enormously successful way to Technology Information Center, (765) 494-9555 or www.ctic. educate children and adults about water and water-related purdue.edu/ Catalog/WatershedManagement.html. resources. This new version includes updated samples of fundraising letters, forms, news releases, and more. Also The Lake Notes Fact Sheets series produced by CMAP check out Making More W aves: Ideas from Across the (www.chicagoareaplanning.org) for the Illinois Environmental U.S. and Canada for Organizing Your Festival and Making Protection Agency include topics such as Shoreline Buf fer a Bigger Splash: A Collection of W ater Education and Strips, Shoreline Stabilization, Fertilizers and Pesticides, Festival Activities. All are available through the Groundwater Home and Yard, and Stormwater Detention Ponds. Foundation at (800) 858-4844.
Leadership Identi f cation Guidebook. Leadership is an Media Facts: A Guide to Competitive Media. Published important part of any successful conservation partnership. by the Radio Advertising Bureau, this guide will help you This guidebook provides methods for identifying community understand and evaluate the strengths of various media leaders and tells how to involve them in promoting the goals formats. To download a copy , visit www .rab.com or call 1-of the conservation partnership. It will also introduce you to 800-252-RADIO.
the concept of group dynamics and teach you facilitation skills that will enable you to get the most out of your Media Relations Guidebook. This guidebook provides tips meetings. The guidebook is avail-able through the NACD to help you make ef fective use of the media in your area Service Center, PO Box 855, League City, TX, 77574-0855, to promote watershed protection. It outlines the process of (800) 825-5547. writing news releases and announcements. The guidebook Maine Department of Environmental Protection s is available through the NACD Service Center , P.O. Box Nonpoint Source Awareness Campaign. Maines 855, League City, TX, 77574-0855. Phone: (800) 825-5547.
Nonpoint Source Awareness Campaign started in 1995 as a collaborative ef fort between the Maine Department The National Pollutant Discharge Elimination System of Environmental Protection (DEP) and the State Planning web page, hosted by the USEP A, provides a wealth Off ce to raise awareness about nonpoint source pollution of information and guidance on public education and prevention. Together these agencies produced the 8 Simple outreach. www .epa.gov/npdes/stormwater/menuofbmps/
Steps campaign and a series of radio and print messages. In publicinvolvement 2000 the agencies began to develop more tailored materials and campaigns for their speci f c program needs. For more The National Watershed Library. The National Watershed information, contact the Maine DEP , 1235 Central Drive, Library lists many education and outreach tools for speci f c Presque Isle, ME 04769. Phone: (207) 764-0477; www . audiences like farmers, homeowners, and teachers. V isit state.me.us/dep/blwq/docwatershed/npscamp.htm. www.ctic.purdue.edu for more information.
Make Your Home the Solution to Stormwater Pollution Nonpoint Source News-Notes. EPAs Nonpoint Source Brochure. This short brochure is targeted directly to News-Notes is an occasional bulletin dealing with the homeowners and provides tips on a wide variety of simple condition of the water-related environment. To download things that homeowner s can do to prevent stormwater the newsletter and search back issues, visit the Web site at pollution. May be customized. EPA 833-B-03-003. www.epa.gov/owow/nps/toolbox.
Making W aves: How to Put On a W ater Festival . This Nonpoint Source Outreach Digital T oolbox. Provides publication is a great help in providing direction and ideas information, tools, and a catalog of more than 700 outreach I-7 T H E D E A D R I V E R l W AT E R S H E D - B A S E D P L A N
appendix I - information and education resources materials that state and local agencies and organizations can copies are no longer available from EP A. EPA 841-F use to launch their own nonpoint source pollution outreach 003.
campaign. Resources include the Getting in Step Outreach Series, a searchable catalog, logos, slogans, and mascots, Public Service Advertising Research Center. The Public surveys and evaluations, and others. See www .epa.gov/ Service Advertising Research Center is an online information owow/nps/toolbox. library dedicated to public service advertising. The site provides a PSA bibliography, media pro f les, an interactive NPSINFO. NPSINFO is a forum for open discussion of broadcasters café, case studies, and help sites. V isit www.
nonpoint source pollution issues. It is sponsored by the psaresearch.com for more information.
U.S. Environmental Protection Agencys Off ce of Wetlands, Oceans, and W atersheds. Possible topics for discussion Purdue University s Know Your W atershed website include agricultural nonpoint sources, urban runof f, at www .ctic.purdue.edu/ is a national ef fort to encourage technology, educational and funding alternatives, coastal the formation of local, voluntary watershed partnerships nonpoint sources, forest management, best management and help assure that these partnerships successfully attain practices, hydrological modi f cation, and aquatic habitat their goals. The website provides a variety of information for modif cation. NPSINFO welcomes news articles, short watershed partnerships.
abstracts, announcements, and conference notices, as well as questions, answers, and opinions. For more information, Radio Marketing Guide and Fact Book for Advertisers, visit www.epa.gov/nps/changes. To subscribe, e-mail to join- 2002-2003 Edition. Use this guide from the Radio npsinfo@lists.epa.gov. Leave the subject line and message Advertising Bureau to determine how radio can help you body blank. attain your outreach goals and market your cause more effectively. To download a copy , visit www .rab.com or call Ohios Restoration Sponsor Program Integrates Point 1-800-252-RADIO.
Source & Nonpoint Source Projects . This fact sheet summarizes how Ohio EPA has used the Clean Water State RiverSmart. RiverSmart is a national public education Revolving Fund to creatively fund runof f projects. EPA 832- campaign designed to show people how simple changes F-02-001 in their everyday activities can protect Americas water resources. RiverSmart is a project of River Network, the Press Release Writing. The Press Release Writing Web site nations leader in supporting more than 4,000 local river provides several articles and tips for organizations beginning and watershed groups nationwide that are working to save to write PSAs. Visit www.press-release-writing.com for more rivers. River Network Partner groups are placing RiverSmart information. television, radio, and newspaper ads in media outlets across the country . For more information, visit www .riversmart.
Project NEMO. NEMO uses geographic information system com.
(GIS) technology to educate landowners and municipal off cials about nonpoint source pollution and watershed River T alk! Communicating a W atershed Message.
protection. Contact University of Connecticut Cooperative River Talk! is a hands-on guide for people who want to be Extension, Haddam, CT . Phone: (860) 345-451 1; nemo. more ef f cient and ef fective in encouraging key sectors of uconn.edu. their communities to become involved in designing river messages that resonate with target audiences. Contact Protecting W ater Quality from Urban Runoff. This fact River Network at (800) 423-6747 or www.rivernetwork.org.
sheet explains how urbanized areas af fect water quality through increased runof f and pollutant loads and what The Role of Local Governments in Implementing the homeowners can do to prevent stormwater pollution. Printed NPDES Stormwater Program for Construction Sites .
T H E D E A D R I V E R l W AT E R S H E D - B A S E D P L A N I-8
This new brochure provides local governments with a brief overview of the NPDES Stormwater Program on construction Strategic Marketing for Nonproft Organizations. This book sites. Local governments can then provide this information to forms a conceptual and practical foundation for marketing people in the construction industry who might need NPDES in nonpro f t organizations. Its coverage encompasses the permit coverage. Stormwater permits require many operators entire marketing process, providing valuable insights on of construction sites to implement steps to prevent sediment strategic evaluations, positioning, market targeting, and and other pollutants from washing of f into nearby streams, more. For more information, visit http://vig.prehall.com.
rivers, lakes, and coastal waters. Files are available to print using a professional printer. Versions of both the Federal and Surf Y our Watershed. Through this online service, you State brochures are available. May be customized. Printed can locate your watershed and discover its condition and copies are no longer available from EP A. EP A 833-F the partnerships working to protect it. Find information on 0022. population, area, land use, environmental issues, watershed groups, and water quality . You can also generate maps of Social marketing Fostering Sustainable Behavior . This your watershed at www.epa.gov/surf.
175-page book on environmental marketing is a compilation of the strategies and methods that collectively form the Think Blue San Diego. The City of San Diego believes basis of community-based social marketing a proven the key to cleaner ocean waters is public education. Thats breakthrough in the f eld of environmental education and why they created the Think Blue educational campaign.
outreach. It was written for those involved in designing, Think Blue educates residents, businesses, and industries implementing, and evaluating public education programs about the causes of storm- water pollution and the pollution with the goal of promoting sustainable behavior . For more prevention behaviors everyone can adopt. For more information, visit www.cbsm.com. information, visit www.thinkbluesd.org.
Starting Up: A Handbook for New River and W atershed University of W isconsin Extension and W isconsin Organizations. This guide provides information for groups Priority W atershed Program. Resources include how-on how to get organized, including funding and procedural to guides on educational programming and the promotion advice. Contact River Network at (800) 423-6747 or of voluntary approaches to reducing non-point source www.rivernetwork.org. pollution. Water Quality Fact Sheets topics include Polluted Urban Runoff, Erosion Control, and Pet W aste and W ater Stormwater and the Construction Industry Poster. Great Quality. See clean-water.uwex.edu/basins/basined.
for construction sites of all sizes! You can print this poster on 11x17 paper. Side one of this informative poster illustrates The USEPA Off ce of Water, Off ce of Wetlands Oceans, proper installation of common sediment and erosion control and Watersheds website provides a variety of educational practices (best management practices). Side two describes products including watershed-related pictures and clip art, the process for developing and implementing a stormwater activities for children, watershed education events, and links pollution prevention plan and obtaining permit coverage.The to watershed related web sites. See www.epa.gov/owow/.
complete 30x40 poster is also available. May be customized.
EPA 833-H-03-001. USEPA Nonpoint Source Control Branchat www.epa.gov/
owow/nps/index.html provides educational resources The Stormwater Manager s Resource Center www .. specif cally for non point source pollution control.
stormwatercenter.net has good information and includes a program resources page that provides a list of materials Voices of the W atershed: A Guide to Urban W atershed useful for watershed education. Topics include W atershed Management Planning . Provides additional guidance on Education, W atershed Advocacy, Pollution Prevention at education and outreach strategies. Produced by the USEPA, Home, and Pollution Prevention at Work.
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appendix I - information and education resources Lake County Stormwater Management Commission, Friends of the Chicago River, and IEPA. Watershed Academy Web. Through the W atershed Academy Web, EPA offers a variety of self-paced training Volunteer Monitor . The V olunteer Monitor is a national modules that represent a basic and broad introduction to forum and newsletter for volunteer monitors. EPA established the watershed management f eld. Modules take 1 2 hour2.314815e-5 days <br />5.555556e-4 hours <br />3.306878e-6 weeks <br />7.61e-7 months <br /> to the list to encourage communication and information 2 hours2.314815e-5 days <br />5.555556e-4 hours <br />3.306878e-6 weeks <br />7.61e-7 months <br /> to complete. W eb modules contain 25 to 50 color exchange among the nation s growing number of volunteer illustrations and photos on various topics and contain links environmental monitoring programs. Youll receive news for those seeking greater detail. Self-tests enable trainees on coming conferences, workshops, special events, and to check their retention and see immediate results. Courses new publications. This site is also a discussion forum and include Top Ten Watershed Lessons Learned, Introduction networking tool that volunteer monitors of all types use to to the Clean Water Act, Wetland Functions and Values, and ask and respond to questions about volunteer monitoring more. Completing a series of 15 of these modules earns methods, data quality, data management issues, and more. a Watershed Academy Web Training Certif cate. For more Whether your group monitors wetlands, streams, or lakes, information, visit www.epa.gov/watertrain.
sign up and get into the loop. To subscribe, send an e-mail to join-volmonitor@lists.epa.gov . Leave the subject line A W atershed Approach to Urban Runoff: Handbook and message body blank. Also see www .epa.gov/owow/ for Decision Makers. This handbook outlines a monitoring/volunteer/vm_index. process for understanding your watershed; explains the watershed management approach to assessing, planning, The Washington State Department of Ecology , W ater implementing, and evaluating; gives an overview of Quality Program Showcase of Exceptional Education assessment and management tools; and provides detailed Products at www .eyc.wa.gov/forms/showcase/ is primarily insights into structural and nonstructural best management designed for environmental educators in the Paci fc practices and sample site plans. The guide can be obtained Northwest to f nd outstanding products related to nonpoint through the Conservation Technology Information Center at source water pollution. The site comes with a searchable www.ctic.purdue.edu.
database of education products that come in a variety of formats, such as publications, videos, classroom materials, Watershed Protection: Catalog of Federal Funding etc. Contact information is provided for products, along with Programs. The Catalog of Federal Funding Sources for a brief description and a rating system based on execution, Watershed Protection is now online as an easy-to-use, effectiveness, relevance, and adaptability. searchable W eb site. The site provides information for watershed practitioners and others on 84 federal funding Water Ef f cient Landscaping. This booklet describes sources that may be available to help fund various the bene f ts of water-ef f cient, low-impact landscaping. It watershed-related projects. The site updates EP As includes examples of successful projects, programs, and original Catalog of Federal Funding Sources for W atershed contacts. EPA 832-F-02-002. Protection (EP A 841-B-99-003), which was previously published in 1999. For more information, visit www.epa.gov/
Water Environment W eb. This W eb site provides a watersedfunding.
collection of W ater Environment Federation resources and outside links related to watersheds. Included are Watershed Restoration: A Guide for Citizen Involvement publications, background information, coming events, and in California. Some of the best science and technical networking areas. www.wef.org/WaterNews. tools available to citizens involved in coastal watershed Water Words That Work is a website (waterwordsthatwork. management are available in this guide. Although it was com) that presents ideas for communicating environmental developed for California, this well-constructed guide issues effectively. might spark ideas for use in other watersheds. Published T H E D E A D R I V E R l W AT E R S H E D - B A S E D P L A N I-10
in December 1995, it can be obtained by contacting the U.S. Department of Commerce, National Oceanic and Atmospheric Administration, Coastal Oceans Of f ce, 1315 East West Highway, Silver Spring, MD 20910. Phone: (301) 713-3338.
Watershed Stewards Project. This community-based watershed restoration program is committed to restoring salmon and other life-forms that depend on healthy watersheds for survival. Members join with top resource professionals, forming cooperative relationships between private industry , government agencies, and academic institutions, to build public awareness of the importance of watershed stewardship. For more information, check out the projects Web site at www.northcoast.com/~f shhelp.
Watershed T oolshed. The Ohio W atershed Network, a statewide information and education network in support of local watershed protection ef forts, maintains an online Watershed Toolshed, which includes the module Planning a W atershed Education Program. The module provides guidance to anyone interested in developing a watershed education program targeting speci f c audiences to help them make informed decisions to protect water quality . The Network also provides a listing of watershed groups in Ohio, the Ohio W atershed Academy, and other resources and references. Available online at ohiowatersheds.osu.edu/
index.
Working with the Media: Communications T ips for Positive Media Relations. This web site, hosted by the Mississippi Department of Education s Off ce of Information and Safety , provides a list of helpful suggestions for organizations working with the media for outreach purposes:
www.mde.k12.ms.us/ extrel/network/nettip.
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