ML20207D988
| ML20207D988 | |
| Person / Time | |
|---|---|
| Issue date: | 05/05/1986 |
| From: | Senseney R NRC |
| To: | Hogberg L SWEDEN, GOVT. OF |
| Shared Package | |
| ML20207D960 | List: |
| References | |
| FOIA-86-335 NUDOCS 8701020027 | |
| Download: ML20207D988 (2) | |
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, s Lewis Associates 292 Main Street Great Barrington, Mass. 01230 Telephone 413 528 9445 URGENT COMMUNICATION ADVISORY TO: U.S. Nuclear Communicators FR: John W.P. Mooney, Editor and Publisher THE LEWIS LETTER ON ENERGY COMMUNICATION RE: Communication Impact of Chernobyl Nuclear Accident DATE: April 30, 1986 This urgent advisory is intended to outline high-priority guidelines for the vital proactive communication effort facing the nuclear power industry in the wake of t h e , '*
cnernobyl nuclear accident.
Further communica tion recommendations, based on the Chernobyl details as they unfold--as well as on public reaction to those details in the United S ta tes--will be contained in THE LEWIS LETTER ON ENERGY COMMUNICATION.
The Chernobyl accident is already having two diametrically opposed effects on the U.S. nuclear industry:
- 1. It is emphasizing the safety of U.S. nuclear power plants, the openness of U.S. nuclear information and the effectiveness of U.S.
nuclear safety measures.
- 2. It is generating an emotional reaction in some quar ters calling for a. halt to all nuclear power in the United States.
EL U.S. nuclear communicators face an immense challenge during the next few weeks: You must strive with every available means at your di=pnaal to brina about the first of those effects and counteract the second. ~
The only way to achieve those goals is through prompt, effective and proactive communication. This is not a responsibility that can be left to your national trade associations alone. It is a
- responsibility that every communicator at every utility even i remotely involved with nuclear power must accept as a personal challenge.
Your first responsibility, of course, is to deal with the media.
By now, many of you have already been contacted by reporters for your reaction to Chernobyl. But reaction is merely the initial step in dealing with the media; what's called for now is a proactive program of information.
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